Posts Tagged ‘publicity’

I am in the process of setting up my own Business. I will be a freelancer facilitating project management, information / resource management and office organization. I need to find a way to build relationships and recognition in order for me to get business; and being young, 23 yrs – I have found people in this town may have a problem with my credibility. To increase my credibility, I will be joining some professional associations and looking to get some government funding or assistance for my venture. Do you have any suggestions or advice that will make this process easier?

Monday, March 21st, 2011

Have you identified the target market or markets for your services, and what you will offer that makes you unique vs. your competitors?

I was around your age when I got started speaking to and coaching businesses, and it’s worked out pretty well. But I was able to make a compelling case to potential clients…what is yours?

You must have a very clear message on the value you will offer to your clients, and put yourself in situations where you can deliver this message.

Professional groups, business associations, Chambers of Commerce etc. are all good places to start.

Within these organizations, look for opportunities to present your message as a speaker.

Once you define your target market, and network with as many individuals as you can, get their contact information and stay in touch with them. A newsletter is a great tool for this.

Credibility is not a function of your age — 50 year old men have the same problems looking for business.

We all have to build our relationships person by person and work to get our message out at every opportunity.

Keep a positive attitude, and a professional approach, and the business will come!

All the best,
Brad Sugars

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How do I get PR for my business that won’t eat up all my resources?

Friday, February 18th, 2011

PR is all about newsworthiness and having something the media is interested in highlighting or featuring.
The benefit to you and your business is credibility – which is the ultimate value of PR.

The best low-cost strategy is to take stock of what you’re doing … and try to find a newsworthy angle your local business media would be interested in covering.

•    Have you signed a big new customer?

•    Do you have an innovative product or service?

•    Do you have a unique history?

•    Is your office space interesting or innovative?

•    Do you support a local charity … or have you helped a local non-profit meet their obligations or boost their donations or capacity?

Any of these ideas can help you get some PR.

Simply create a media list of local business editors (for newspapers), or assignment editors (for TV) and create some short press releases that you send out on a regular basis.

Just remember … don’t bother calling up people on your list to brag about your company or demand they write a story about you.

PR is all about sales … and just like sales, you need to develop a rapport and relationship with your list … to start to get PR results.

And the best way is to give them “news” that is unique, interesting, unconventional or out of the ordinary.
Anything else isn’t quite news … is it?

It takes some practice, but once you understand how to come up with newsworthy angles regarding your business (or simply call someone up and ask them what they might be interested in hearing about), getting the message out is much easier, especially as you develop better and deeper relationships with your local media outlets.

Soon, you might even become a source or a go-to person for the media – which is a great way to further leverage your own PR, and your identity as an expert in your business or industry.

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