Ask Brad Sugars http://askbradsugars.com Mon, 25 Jan 2010 20:52:18 +0000 http://backend.userland.com/rss092 en For the last six years my wife and I have enjoyed an income well above what we could have earned working for someone else. Our customers love what we do. We have written a franchise agreement that we think is as success filled (for the franchisee) as our business is. Our franchise has all the benefits of real estate investing if not more. We know that our business can be successfully duplicated by others because we now have three other people in different parts of the country running businesses equally as successfully based on our model and using our products and systems. The problem is that we don’t seem to be able to sell a franchise. We spent ten thousand dollars having a marketing company prepare a campaign for us but I am now of the view that we would have had better value for money if we had thrown a ten thousand dollar party. We don’t have unlimited money to throw at this and even if we did there wouldn’t be any point we are in business to make money not spend it. We would be happy to have a partner take over the marketing and sales under some sort of business arrangement or we will keep trying ourselves, but where do we get a campaign that we know will work before we have to throw more money at it? The frustrating thing is that we know of a massive market opportunity that we are ready willing and able to share with others under an arrangement that is a win for us, a win for them and a win for the customers but no one seems to want to know. Is success out of fashion? Just because you think that a particular business model will make a great franchise doesn’t make it so … and your inability to sell your concept as a franchise means you need to go back a couple of steps and re-evaluate the premise of your model. First, know that individual franchise ... http://askbradsugars.com/is-success-out-of-fashion/