Ask Brad Sugars

There are some serious allegations that you tried to hide comments on blog sites by spamming (uploading lots of irrelevant content) to dissuade people from reading negative posts?

Rating: +0

Positive Negative

Thanks for the question. I don’t go “googling” my name every 5 minutes - I have better things to do - but we do track online and offline brand mentions.

For the record, this is not the first time in my life someone has tried to discredit the organization. Sometimes being a category leader means you have to walk around with a target on your back.

My team tells me these spam posts were made to look like someone within Action posted rubbish as a thinly veiled attempt to protect the brand and dissuade people from reading anything negative about me, my family, my business.

I run a global business and keep internet browsing history reports at global headquarters. Apparently - the times these spam attacks were posted were during business hours.

Some of the people fingered as being the instigators of this attack were actually at work that day - so I think my IT team would know if this was the case.

Another post swore they had inside information it was another member of my executive team. Funny because they were actually on a leg of an international plane trip tens of thousands of feet in the air at the very same time they were supposedly making these posts.

In other blogs, the names are the very same names (or derivatives of) people on my leadership team.

Many of these posts are made during standard office hours.

Then there is the time of posting. Lots of activity on certain days by “multiple bloggers” with names strangely the same as people who work with me - within minutes of each other. Also the posters were claiming to be from all four corners of the globe.

Now, if you checked out the visits for the page within the site – it would mean all these supposed unhappy people convened at one moment of time to post a conversation using the same naming conventions. (Of course now I have revealed this, it will suddenly change).

Here is the thing. If I go around defending myself or my team – it is because I have something to hide. If I say nothing – I have something to hide.

My father gave me very good advice when I was young “don’t argue with an idiot – it just makes two of you.”

Sound wisdom don’t you think?

I hope this sheds some light on things. To be truthful, many big corporations get this type of unwanted attention from time to time. Myself or my team are not shying away from these issues. We just choose to answer these allegations on our site.

At the end of the day, the business speaks for itself. Like I mentioned, the amazing positives about our brand drowns out any manifested negatives and frankly that is what I prefer to focus on.

I am confident that if you interact with our coaches and their clients – you will see that, too.