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Have you looked into the possibility of implementing host beneficiary strategies? This is how it works. You get free offers from another appropriate business and use it to reward your loyal customers. In order to employ this strategy effectively, you should select the most suitable businesses.
In your case, you are serving a largely female demographic. Women who go into (for instance) a hair salon might be going to weddings, special occasions, etc. You can place a bouquet in the hair salons’ front desk/reception area with your business cards, flyers, etc. In return for this, you can have the hair salon give you coupons for free haircuts to give away at the flower shop. You can offer these coupons to your customers at the flower shop. Make sure you explain the benefit to the salon owner and tell them how by giving away a few haircuts for free, they can acquire new customers.
You can also work out deals with restaurants by offering them fresh flowers for their reception area and/or tables in return for coupons, etc.
Go to real estate agents and send their clients a bouquet when they buy a house. If a new business moves into the plaza, send them a bouquet of flowers and welcome them. That way, they will remember you and will be more likely to refer customers your way. Get creative –the possibilities are endless.
Do the same with a few other businesses and give away these coupons as loyalty rewards to your best customers. That way, you will have a steady stream of repeat business and happy customers at no cost. Don’t forget to test and measure your response rate each time you do this.
