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First, you should know all of the objections your prospects will have, and that you will have to address, before you ever pick up the phone. Then, you can turn those objections into positive statements you can use as part of your overall pitch and/or telemarketing script.
Speaking of a script, if you don’t have one, develop one, and start yours like you would a print advertisement, with a headline and supporting “copy” around what you are selling.
Remember the formula “Target, Offer, Copy.” All things being equal, if your target market and audience is dead on, you can have so-so offer and not-so-great copy and still get a sales. However, if your target is wrong, no matter how great your offer or pitch copy is, it will be hard to make a sale.
So examine your prospect list and make sure it fits with what you are truly selling, turn objections into sales points and make sure what you are offering is also a good fit for your target.
