Ask Brad Sugars

How come so many ex-Action employees or coaches now work for competitors or have started competitive brands?

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I think they see the tremendous opportunity in the coaching space and want to do something on their own. They could also be like a lot of employees who look at their boss as an idiot, only to find out when they get out on their own they are truly working for an idiot, and that succeeding in business, even if it’s in the same category, isn’t as easy as it looks.

Look, we operate in a spirit of “co-opetition” with those who believe they are in competition with us, so I wish those people the best. We are all looking to most effectively use and communicate cutting edge strategies and best practices to business owners who need help, and I don’t begrudge anybody who goes out and wants to do something on their own, or who wants to work in a different culture or environment.

People who are driven to succeed find being an employee difficult at times, and in fact, our system always counsels employees to look at their jobs as apprenticeships to business ownership. That’s just what I believe to be the nature of business, and the best way for business owners to succeed in building their companies.

What some of people come to realize, however, is how just difficult it can be to go into a start up or into another coaching system that isn’t as fully developed and as leveraged as the one we’ve built up over the past two decades. We make it look easy because we have the business development systems and IT infrastructure and years of results and testimonials.

It may sound strange, but I actually give those people credit in taking on the challenge of a start-up or working to build up a second or third or lower-tier player in the category, because I know how hard and difficult it is to really make it happen.