I’d start by first defining your customers, then define their problem, then define the product or service that will serve that need or solve their problem or frustration.
Internet marketing is a great, low-cost way to reach your prospects … but it also forces you to be very specific about who you are targeting and what you are selling. Relationships and credibility are important in business, but exponentially more important on the web and in social media circles.
So get focused and clear on what your customers want, then do some research on how to get to them via the many online resources available to you (there are a lot of great materials on how to do this) … and work toward the success you knew and can envision.
As you know, it’s not easy … but it can be simple. Start at the beginning and work toward what you want and you’ll find it gets easier the as you work hard on the simple fundamentals.
All the best.
Brad Sugars
