Rating: +0
I’m a big fan of racing, and this sounds like a great experience for your customers.
Facebook is a great medium, but I think you really need to have more than one channel for something like this.
Obviously, you can test and measure a Facebook campaign and track your results, but I wouldn’t put all of my efforts into this one system.
Bigger picture, I think you need to do some detail work on this in terms of a true business plan, and really get clear on your numbers and how many customers you’ll need to get the profits you’ll need to make this a long-term business.
Remember that most people who travel to Las Vegas do so as a couple. Is there something for the female significant others to do while their male counterparts go to the “extreme”? Is that something else you can package (spa, makeover, shopping) or create added value for?
Additionally, you should explore online with a dedicated website, a blog and/or a newsroom, and you should look at getting some kind of brochure put together to you could go out into the airport kiosks or send to the concierge network – as they are great for referrals – especially for those people who visit the city regularly and like to spice up their itinerary on return visits.
Finally, I would go directly to your market and see if this type of package is something they would be interested in. You may even find that people are willing to pay more for this type of package, or are interested in different packages based on their definition of an “extreme” experience.
Again, it’s all about delivering what your market wants, rather than what you think your market wants or needs. And the best way to discover that is to ask them.
Hope that helps … and I look forward to hearing about your progress and results.
