Ask Brad Sugars

Can everyone benefit from having a Business Coach?

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Yes, if they are willing to be coached. That’s really the key. Coaching works well only if the person being coached is willing to set aside ego and pre-conceptions about the process to really do the work.

That’s the other part of it – they have to be willing to work and do the work required to make changes in their business.

There’s one other place where coaching isn’t really beneficial – and that’s an organization that is ruled by politics and patronage. Typically, that kind of culture is un-coachable, simply because people are so entrenched in cliques and internal politics they are unwilling to give up their power or control to make any changes for a more effective, team-oriented and merit-based system.