Rating: +1
In reality, a return at or near 2% is about average for a flyer, but another way to look at response is how many of those responses actually generate customers, and what is the lifetime value of that customer?
If you are getting a few good customers from your drops and they have a large lifetime value to your company, then the overall cost and ROI is fantastic.
Remember, a “fix it” offer is only good if your customers have the problem at that very moment. So consider revising the copy to match your radio offer … and be sure you are targeting areas that need your services. This could even be as simple as moving your flyer drops from middle-aged homes to older homes, where fittings are older and more apt to need both a proactive “checkup” and a “fix it” service.
