Answers From Brad Sugars
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What is the real reason you had to change the company name from Action International to ActionCOACH?
How did you get started as a Business Coach?
What would you say to a young person just graduating from school or university into this terrible economy?
Can you explain the Be X Do = Have formula?
What’s the best business to get into right now?
What is better to invest in, stocks, real estate or my own business?
I come from a background that basically taught me that profiting from others is a bad thing. Can I ever succeed in business?
You have some people who really don’t like you. Why do you think people are writing these things online about you? Regardless whether it is true or not, you have to think that there is something about you that really pisses people off.
In one of your talks you said Jim Rohn once told you reading book every week for your entire life was the one thing you could do to really succeed. How many books have you read since then?
What’s your opinion of Obama’s economic plan?
How happy are your franchisees overall?
Did you actually write all of your books?
What’s more important, building a great sales team or getting my company profitable?
What’s the biggest difference between doing business in Australia and doing business in the U.S.?
What’s your opinion of MLM (multi-level marketing)?
Can everyone benefit from having a Business Coach?
How come so many ex-Action employees or coaches now work for competitors or have started competitive brands?
Is the Action material a complete rip off of other people’s stuff?
I run a 24-7 convenience store –and it’s really tough to find good employees. I suspect someone is stealing stock and cash to the extent of $2000 a month. I am the owner and store manager and work 40-50 hours a week in the store. How do I develop a good team so as to impact my bottom line and peace of mind?
I have an auto-repair shop and am looking for low or no-cost marketing strategies that will increase qualified traffic to my store and boost my conversion rates.
How long have your MLs been with Action?
I have been a hands-on small business owner and am looking at a new opportunity to grow. However, I just don’t seem to be able to find the time to further explore this new opportunity as I can’t neglect my current business. My team needs constant supervision. What should I do?
I have a children’s retail shop and am looking at direct mail. I would like to first know if we can afford a direct mail campaign. Are there any general considerations to make before jumping into direct mail?
Overall, since Action has been operating in the US since the year 2000, how come so many of the franchisees have been in the system for less than 2 years?
I have flower shop in a busy plaza. Is there any way I can use other businesses to create a mutually beneficial deal?
I started my own small cycle repair business two years ago. With a growing demand for this, I am not able to keep up- despite working for 14+ hours a day... I cannot afford to hire additional staff and it is becoming hard to pay the bills and keep the business running. This is now taking a toll on my personal life. If I increase prices, I will lose customers for sure. I find it difficult to abandon a business that has such high demand but looks like I just can’t keep up. What is your advice?
I am in the process of acquiring a business loan and need to create my business plan. What are my options?
I need to create a professional website for my new painting business in Dallas, Texas and would like to know what this entails?
There is a post online that you were forced to leave Australia because people were chasing you for money. True or not?
Hey Brad,
We have talked a time or 2 on FB. I work with Supercar Life, the driving experience in Vegas. I am working for them as an IC. My question for you is, I have been thinking of starting an Extreme Experience business. I am thinking of creating extreme weekend packages for groups and I am going to market it 100% on FB. VEGAS EXTREME! My plan is to create these extreme weekends. So, my first, if all works as planned, will be the end of Oct, early Nov. The guests would get here Fri night and check in to the hotel, They start the trip shooting machine guns Friday night. Early Saturday morning a bus would pick the group up (50 or so) and take them to the race track to drive the Supercars, then at noon or so they would head to skydive. Then back to hotel. Early Sun pick up, and off to sip line in Boulder city, then drop off at airport or hotel to pick up car. I am hoping to get the price point around $1000 per person based on dbl occupancy and I plan to market college towns, and all towns that Allegiant Air travels to from Vegas. The objective is to have an amazing 3 days for under $3K per couple (actually $2500), everything included. All extreme type of experiences.
What do you think about the way I plan to market this? What do you think about the idea? Do you have any suggestions?
I'm curious, how do you maintain the level of discipline needed on a daily basis to BUILD a successful business AND play all the other roles (mom, dad, sister, friend, etc) in life?
Brad, with all the changes in buying trends and a large chunk of all buying now being done online, what is your take on online Companies that utilize network marketing,. Do you consider this as a serious contender for future market share in this area. The Core company I am involved with has been around for 50 yrs now and still flying.
Curious for your thoughts.
Col
Hi Brad. I have trouble keeping motivated. The ideas and plans come thick and fast but seem to fade out without being fully implemented. Any advice on how to see things through to the end.
How does a normal (working) day of you look like?
Hello Brad! I´m a 26 Year old entrepreneur from Germany and i want to become a real big player like you are. What do you think is the most important thing for me to do over the next 5-10 years?
I already have the systems in place (thank you for the great advice in your books) and business is running on its own. As I´m owning a niche, customers and profits are limited. How would you manage to enter new markets and build new companies?
Hello Brad! Do you think it is possible to become the first master franchisee of Action International in Germany even if I´m just 26 years old?
Hi Brad, I have read alot of articles and books on 'relationship marketing' and building customer relationships lately... I would like how you connect with your clients? What system do you use to thank them for their business, referrals, remember little things like birthdays? I use email marketing for communications with clients, but want something more personal that helps me connect emotionally with my customers.... any suggestions
Brad, you live the life that many people dream of living. Are you truly as happy and successful as you appear to be and has surviving your success proved to be more difficult than creating/attracting it in the first place?
Brad, what would you say was the hardest time or incident of your life and how did you deal with it?
Many see your success and you make it look easy. Though it is not, it would help to hear about some of the winters in life that have made your springs possible.
What is your favorite fictional book?
Hi Brad! I have a Yoga & Pilates studio, we have plenty of leads coming in for free trials each month but only a 15% conversion rate. I'm thinking of putting in place a guarantee as a conversion strategy but am unsure how to quantify it. Do you have any great guarantee ideas or suggestions please? Many thanks
For the last six years my wife and I have enjoyed an income well above what we could have earned working for someone else. Our customers love what we do. We have written a franchise agreement that we think is as success filled (for the franchisee) as our business is. Our franchise has all the benefits of real estate investing if not more. We know that our business can be successfully duplicated by others because we now have three other people in different parts of the country running businesses equally as successfully based on our model and using our products and systems. The problem is that we don’t seem to be able to sell a franchise. We spent ten thousand dollars having a marketing company prepare a campaign for us but I am now of the view that we would have had better value for money if we had thrown a ten thousand dollar party.
We don’t have unlimited money to throw at this and even if we did there wouldn’t be any point we are in business to make money not spend it. We would be happy to have a partner take over the marketing and sales under some sort of business arrangement or we will keep trying ourselves, but where do we get a campaign that we know will work before we have to throw more money at it? The frustrating thing is that we know of a massive market opportunity that we are ready willing and able to share with others under an arrangement that is a win for us, a win for them and a win for the customers but no one seems to want to know. Is success out of fashion?
If one had $ 300,000 as a payout from selling their share in a business they were employed at. Would you suggest that they buy another business for cashflow or invest in Real Estate for their capital.
Brad, I am looking to become a business coach with ActionCOACH … I stumbled on some negative postings about you and your business and some real attacks on you personally. Can you go through and explain yourself against all of these allegations?
There are some serious allegations that you tried to hide comments on blog sites by spamming (uploading lots of irrelevant content) to dissuade people from reading negative posts?
your news letter page wont let me sign up, there is no hyperlink
Brad, i have read many books about business, marketing, management, leadership, team building, etc (including all your books).
in the beginning i feel so excited, but lately i feel a bit sick about it :(
did you ever have the same feeling?
how to overcome this sickness?
PS: I've tried to be more discipline to still read books, but it seems only work for short time
Hello Brad,
In your marketing literature you state that a performing coach can expect to have yearly revenues of around 150k by the end of their second year. What percentage of coaches reach this performance level?
Thank you,
Mary Decker
Where do repeat customers fit into the 5 ways formula? Leads & Inquiries are obviously 'New' prospects, so where do those already on the database go?
Hi Brad,
I was at your Melb. Seminar. You were Fantastic. Brad I had a successful transport company which I started in 1996 and sold in 2007. We had enjoyed 40% growth per annum however the industry is labor & capital intensive. The great leverage aspect was I had 60 + drivers and we were making good money. Our last year's turnover was $5million. I started a removals business which did not go too well.It actually cost a lot of my networth. Both businesses grew at a rapid rate - Removals 3.6 million in 3 years. Today I am working for a wage and am happy not to have stress, however I long for great cashflow again. Towards the end as a business owner, most of my work was derived from the web (considering no work was from the web at inception) I embraced the web as the way to do business going forward. I see myself as a business builder & have a passion for the web. I would ideally like to be involved with internet marketing, seo, Lead generation, ADsense, affiliate marketing etc. My theory is I would like to make a $1 a day from 1000 sources rather than $1000 from one source. however I am lost. My problem is How to and when to start. I am a great believer in +ve thinking. I do know that what the mind can pecieve & believe it will achieve. I know I am going to achieve greatness - I need direction and advise as to the vehicle to achieve this success. What I would like to is to harness the power of the internet and work in global markets. I do create my own websites & blogs - I do know the power of viral marketing but do not know where to start. Any advice would be greatly appreciated. I would like to send you an attachement as i have documented my notes from your seminar -came to 17 pages !!! - I think you will enjoy reading it.
Congratulations on your success !!
p.s. At the hieght of my success I had a porsche carrera 996 silver on black lowered with 20 inch rims. You have inspired my to have a fleet of cars - Where do I begin ?
Shakeel
TXTCORP International
Hi Brad. I am a realtor with 6 years experience, but recently moved into a new, unfamiliar market. What do you feel is the number one prospecting tool a person can use these days to generate MASSIVE leads amongst this "time of recession"?
I have a friend who owns his own design and marketing business. It has been running since 2005, but has never really made much money. He employed another person to work for him earlier this year, but in recent times has had to let him go, as the business is not making enough money to support them both. He is now thinking that he will ave to give up the business. What advice do you have for my friend about owning your own business and what can you say encourage him to keep at it?
Brad, I am a huge fan of the 'audiobook' as it allows me to 'read' while in the car - which is a lot of the time. Do you have plans to produce yours on audio - if so, when can we download?
how doI become more sucessfull as a telemarketer when i want more diags
Brad, I did your weekend seminar 11 years ago on sales and marketing and have had great help ever since from your books and what I learnt, however after spending some $80K over the past 2 years trying to crack radio, I am at my wits end with it. I have been coached by 2 of your coaches for some 20 months and we are really struggling with an answer. We are the biggest plumbing company in South Auckland NZ and profiled very well after getting Master Plumber of the Year 2007, but still cant make radio work even though many convince us radio works for plumbing. I still question it, but also still continue to try new ads but nothing.....
Can you please help us??? Somewhere in the world you must have made a radio ad for plumbing that works!
Brad I also have another question...
We have put out for Regency Plumbing almost 2 million flyers now and our best response to date is 1.6 in 100.
This according to your books is very low however as you state the key thing is you breakeven on cost. We actually do just scrape even on cost but would be great to see some decent returns.
I'm sure you have also made a super duper flyer for plumbing somewhere in the world.
I have made over 40 now and we always get the same response or worse...
Can you help please?
test question
I have coached over 1,500 business owners personally, although very rewarding professionally and economically, I am frustrated, for I want to bring benefit to a much larger audience. I know conceptually how this might be accomplished with a business model, but I need more brainpower and resources to accomplish it. I am looking for a partner that has the same desires to help business owners be successful. Any thoughts as to how to identify such a partner? (Obviously you are on my short list)By the way I respect and appreciate the time it takes to answer all these questions!
Brad
Do you believe some people are made for business and others are not?
Thanks
Chris